Email Marketing

• 8 ways to write shorter tweets and subject lines
  The world is full of sensible advice that’s hard to put into practice. Do more exercise. Reduce your stress levels. Accept that salt and vinegar flavor chips are not, in fact, a mainstay of a well-balanced diet. (Damn). Oh, and keep your tweets and subject lines short. Actually you can argue about that last bit […]
• If the email’s legal, it can’t be spam. Can it?
  Sometimes it helps to have a “fact” sheet to whisk out when making an email marketing case to colleagues (or yourself). Today’s post fills that role for an issue that often confuses those not directly involved in email marketing… Does compliance with anti-spam law confer immunity from being filtered, marked or even perceived as spam? […]
• Email more popular than beer…and other fun facts
  As I close down for the holiday break, I though I’d leave you with some lighthearted statistics about email. Something to impress the relatives with. Ready? 1. According to Google Trends, email is more popular than Elvis, the Beatles, chocolate, beer, Justin Bieber and Harry Potter…but not sex. 2. Say you printed out each non-spam […]
• Double your sign-up rate? Practical advice for popover forms
  Spiders, scorpions, snakes…and popups. Improvements to browser security largely killed the popup window, but the fear and loathing remains. As a result, email marketers have been reluctant to use “in your face” website sign-up forms that in any way resemble those popups of the past. But times and technology have changed. Is this reluctance to […]
• Six approaches for future-proof email marketing
  So in a terrifying moment of weakness I found myself saying: “It would be nice to get 3000 Twitter followers by the end of the year” Oh dear. Why 3000? Why by the end of the year? Why focus on THAT metric? Why, Mark, why? I’m only human. The seductive appeal of using a random […]